Yogyakarta, 21 June 2023 – Seven Public Relations students of Universitas Pembangunan Nasional “Veteran” Yogyakarta achieved academic achievements in the field of public relations through the Public Relations Campaign competition held in June 2023 and were declared winners on 20 June 2023.
The seven students are gathered in a team, Team DENOVA, which consists of 2021 and 2022 Public Relations students. Najwa Nailah (21), Albertus Krisna (21), Marcia Adeline (21), Salma Nida (21), Eilin Sekar (21), Hasna Ghifari (21) and Lisa Afriya (22) work together as Team DENOVA to participate in the Mercommfest 2023 competition organised by the Communication Science Study Program of Universitas Mercu Buana which targets students of Public Relations and Communication Science Study Programs throughout Indonesia.
The field of competition participated by Team DENOVA is Public Relations Campaign Video. This competition was attended by more than 20 participants and the DENOVA Team won 3rd place in this competition. This PR Campaign Video competition carries the theme of a video campaign to improve the branding of Indonesian local products.
The DENOVA team carries a fresh and unique concept to increase batik branding so that it is more often used for daily activities, not just at certain events. The purpose of making this video is also to improve the level of batik MSMEs in Yogyakarta. Team DENOVA prepared the entire concept from idea generation, script writing, filming and editing process for approximately 3 weeks.