The Department of Communication Science

Blu Speed

Curriculum

Graduate Profiles (GP) of Public Relations Undergraduate Program

No.GRADUATE PROFILEDESCRIPTION
1PR Practitioner (PR Practitioner)Bachelor of Public Relations who can carry out public relations functions.
2Stakeholder Engagement Specialist (Stakeholder Participation/interaction Practitioner)Bachelor of Public Relations who can build relationships with stakeholders.
3Media and Data Analyst (Media and Data Analysis)Bachelor of Public Relations who can carry out research on public relations phenomena based on credible and integrity principles of communication science, and can analyze conventional and digital media.
4CreativepreneurBachelor of Public Relations who can own a creative industry business by using oral, written, and visual communication skills based on information and communication technology.

Program Learning Outcomes (PLO) of Public Relations Undergraduate Program

NoCodeCPL
ATTITUDE
1A3Contributing to improving the quality of life in society, nation, state, and progress of civilization based on Pancasila;
2A6Cooperate and have social sensitivity and concern for society and the environment;
3A9Demonstrate a responsible attitude toward work in the field of expertise within the scope of Communication Studies independently; and in groups
GENERAL SKILLS
4GS1Able to apply logical, critical, systematic, and innovative thinking in the context of the development or implementation of science and technology that pays attention to and applies the values ​​of the humanities in their field of expertise;
5GS3Able to study the implications of the development or implementation of science and technology that pays attention to and applies the values ​​of the humanities by their expertise based on scientific principles, procedures, and ethics to produce solutions, ideas, designs, or art criticism;
6GS5Able to make appropriate decisions in the context of solving problems in the field of communication expertise, based on the results of analysis of appropriate information and data;
7GS7Able to be responsible for the achievement of group work results and supervise and evaluate the completion of work assigned to workers who are under their responsibility;
KNOWLEDGE
8K2Concepts, rules, and processes for developing message content to achieve various communication objectives using various types of communication channels;
9K3The process of planning, implementing, monitoring, and developing communication programs;
10K8High-order thinking (High Order Thinking Skills/HOTS), for example, communication, collaboration, critical thinking, creative, computational logic, compassion, and civic responsibility;
11K9Knowledge of the industrial era and its development, as well as the problems faced by contemporary society for the common good locally, nationally, and globally;
SPECIAL SKILL
12SS1Able to plan, produce and distribute communication messages for various purposes, using various media platforms according to applicable legal, social, and ethical norms;
13SS2Able to conduct analysis or study of communication problems or issues in various contexts using relevant communication concepts and theories;
14SS3Able to plan and implement a collaborative and sustainable communication program;

Matrix of PLO Relationship and Graduate Profiles

PLOx GPPR Practitioner (PR Practitioner)Stakeholder Engagement Specialist (Stakeholder Participation/interaction Practitioner)Media and Data Analyst (Media and Data Analysis)Creativepeneur
A3 
A6  
A9 
GS1   
GS3  
GS5  
GS7   
K2
K3 ✓  
K8 ✓ ✓
K9 ✓ ✓
SS1 ✓
SS2 
SS3 ✓ 

Matrix of PLO and Educational Objectives (EO)

PLO x EOEO1EO2EO3EO4
A3  
A6  
A9  
GS1  
GS3  
GS5   
GS7  
K2   
K3   
K8  
K9 
SS1  
SS2   
SS3