Our vision is:
Becoming a world-class study programme in Public Relations based on research and information technology to assist national development based on the principles of defending the nation (Bela Negara Principles) abroad in 2037.
Our mission is:
- Generating graduates with expertise in the field of public relations through education that is grounded in ethics, spirituality, critical thinking, and global perspective.
- Participating actively in research in the area of public relations with the goal of fostering community growth and boosting national competitiveness through planned and integrated programmes
- Collaboration between government organisations, businesses, and educational institutions to enhance the quality of community service and aid in the growth of the country.