The UPNVY Public Relations Undergraduate Program (PRUP) is a three and half year degree program designed to prepare students gain the skills to effectively communicate their organization's message to a range of different audiences. Throughout the degree, students develop a knowledge base in relationship management, organizational leadership, ethical decision-making, and communication planning. Students also advance their skills in content creation and multi-platform management, digital storytelling, audiovisual design, writing, public speaking, big data analytics, and campaign project management.